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Stain-care type

Apagard Serena

4.4 out of 5 · 22 ratings

Pink arc, floral mint. Serena is the stain-care tube Sangi pitches at coffee and wine drinkers, and the only one in the range with a flowery note in the flavor.

Printed type
Stain-care type
Flavor
Floral Mint
Tube
105 g (3.7 oz)
Fluoride
None listed: sold as fluoride-free
"A great option for coffee and wine enthusiasts seeking a fresher-looking smile"
Sangi's line for Serena, from the product card shown with the tube

$22.99one tube

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One 105 g tube (3.7 oz)

On the pack

What the Serena tube says about itself

Printed type
Stain-care type
Flavor
Floral Mint
Tube
105 g (3.7 oz)
Fluoride
None listed: sold as fluoride-free
Made in
Japan

Ingredients (INCI)

  1. Dicalcium phosphate
  2. Aqua
  3. Glycerin
  4. Silica
  5. Hydroxyapatite (nano)
  6. PEG-8
  7. Sodium lauryl sulfate
  8. Cellulose gum
  9. Aroma
  10. Trimagnesium phosphate
  11. Sodium metaphosphate
  12. Sodium citrate
  13. Hydrolyzed conchiolin protein
  14. Sodium saccharin
  15. Glycyrrhetinic acid
  16. Cetylpyridinium chloride
  17. Lauryl diethylenediaminoglycine HCl

The ingredient list given for the tube, in the order printed. What each ingredient is there for

A good fit if

  • Coffee, tea or wine is your daily habit.
  • You would like a change from plain mint: the flavor is floral mint.
  • You want to try one tube first: it is sold singly at $22.99.

Look at another tube if

  • Floral flavors are not for you. Smokin' is the same type in mild mint.
  • Your dentist wants you on a fluoride toothpaste. No fluoride is listed.
  • You want a multi-pack price. Serena comes one tube at a time.

Directions

Brushing with Serena

Sangi's directions for the tube, in three moves.

The full brushing page

  1. A short line of paste

    Put 1 to 1.5 cm of paste on the brush. That is 0.4 to 0.6 inch, less than the length of most brush heads.

  2. Three to five minutes

    Brush teeth and gums gently and with care for about 3 to 5 minutes. Sangi suggests brushing after each meal, 3 times a day.

  3. Rinse lightly

    Spit, then rinse lightly. The directions say a light rinse leaves some of the paste's hydroxyapatite behind in the mouth.

Side by side

Serena or Smokin'

ComparedSerenaSmokin'
Printed typeStain-care typeStain-care type
FlavorFloral MintMild Mint
Tube105 g100 g
Listed besides the shared baseSodium metaphosphate and sodium citratePVP
One tube$22.99$24.55
Lowest per tube$22.99$24.55
Buyer ratings4.4 from 224.3 from 57

Take Serena for the stain-care type in floral mint at $22.99 a tube. Take Smokin' for the same type in mild mint at $24.55, with tobacco stains named on its card.

Questions

About Serena

What is in Apagard Serena that the other tubes lack?

Its list has 2 ingredients none of the other lists show: sodium metaphosphate and sodium citrate. The rest of the base is shared with M-plus, Premio and Smokin'.

What does Apagard Serena taste like?

Floral mint. Sangi describes it as a delicate floral mint flavor. It is the only 1 of the 6 tubes that is not plain mint.

In buyers' words

Buyers on Serena

Good toothpaste

Beyond impressed by this toothpaste! I use another brand first and then use a small amount of this after and my teeth has never felt better. Totally worth the value

B C · May 16, 2026

Box seal arrived open

I am concerned tmof this is authentic as the seal came open and dirty (see photo) but the toothpaste is sealed. Also the tube has a made in Japan sticker on the front. I want verification this is correct packaging as i haven't ordered this one before. I use the premio or m plus.

DaKs · March 25, 2026

The rest of the range

Other Apagard tubes

All six Apagard toothpastes
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Apagard Serena

Apagard Serena

$22.99Serena

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